I design products
and help teams
get them done.
I help teams figure out what to build — and get it shipped. Ten years across startups, B2B and enterprise, mostly where the problem isn't defined yet and the interface is genuinely complex.
Different situations.
Same thing: make it happen.
From building a product from zero to fixing activation and simplifying complex workflows.
From an initial product vision to a public beta in six months.
Brought in to lift activation. I started where people were giving up.
Killed the 90-minute onboarding call by building the sequence into the product.
A funnel bet: teach the thing people were afraid of, then sell them the platform that runs it.
Interfaces used inside large organizations.
Customer-facing services and internal tools where a wrong flow costs money or safety — energy, petrochemicals, banking, telecom, aviation, logistics, industrial operations.
UNDERSTAND
The product, its users and its real constraints — before any screens.
DECIDE
Make the messy part legible and get the people who sign off aligned.
DESIGN
Explore, prototype and test until the decision is something buildable.
SHIP
Stay close to implementation until the thing actually works.
I like being where things are still being figured out.
Co-founder and product designer at Viaduco. Before that: UX lead and product owner at H3llo Cloud, a B2B cloud platform startup, and 4.5 years as senior UX/UI designer at CROC, one of Russia's largest systems integrators.
Oil pipelines, container orchestration, banking, telecom, logistics, business aviation, CBT therapy — learned by talking to the people who do the job.
I present and defend design to the people who have to sign it off — founders, engineers, legal, security. In enterprise that meant up to 25 approvers on one decision, so a design that stalls in review is a problem I know how to solve.
Discovery interviews, JTBD, CJM, prototypes, testing, UX audit, design systems. Amplitude for product analytics — I read the funnel myself rather than waiting for a report. Figma, Miro, Linear, Notion, and AI agents in the loop for research synthesis, copy and prototyping.
10+ years in product and UX design, co-founder experience. Degree in management from Plekhanov University, plus two years at the University of Hertfordshire.