I design products
and help teams
get them done.
I work with startups and product teams on 0→1 products, complex interfaces and the decisions between product thinking and shipped experience.
Different situations.
Same thing: make it happen.
From building a product from zero to fixing activation and simplifying complex workflows.
From no product to a beta developers could use in six months.
Onboarding rebuilt around activation, not a feature tour.
Turned a two-hour engineer-led onboarding into self-service.
A course built to get developers to their first deploy. We piloted it, then stopped — and I know why.
Interfaces used inside large organizations.
Customer-facing services and internal tools where a wrong flow costs money or safety — energy, petrochemicals, banking, telecom, aviation, logistics, industrial operations.
UNDERSTAND
The product, its users and its real constraints — before any screens.
DECIDE
Make the messy part legible and get the people who sign off aligned.
DESIGN
Explore, prototype and test until the decision is something buildable.
SHIP
Stay close to implementation until the thing actually works.
I like being where things are still being figured out.
Co-founder and product designer at Viaduco. Before that: product owner and design lead at H3llo Cloud, a B2B cloud platform startup, and 4.5 years as senior product designer at CROC, one of Russia's largest systems integrators.
Oil pipelines, container orchestration, banking, telecom, logistics, business aviation, CBT therapy — learned by talking to the people who do the job.
I present and defend design to the people who have to sign it off — founders, engineers, legal, security. In enterprise that meant up to 25 approvers on one decision, so a design that stalls in review is a problem I know how to solve.
Discovery interviews, JTBD, CJM, prototypes, testing, UX audit, design systems. Figma, Miro, Jira, Notion — and AI agents in the loop for research synthesis, copy and prototyping.
10+ years in product design, co-founder experience, BA Graphic Design & Illustration, University of Hertfordshire. Fluent English.